Life’s 2 Good 2017-06-29T14:56:56+00:00

Project Description

Life’s 2 Good

Smart Brush

Reframe
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Immerse
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Explore
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Prove
Strategy Alignment
Product and Process Innovation
User Research
Human Factors Studies
Industrial Design
Product Engineering
Rapid Piloting
Technical Documentation

Life’s 2 Good is a successful Irish company specialising in the promotion of mass-market lifestyle products.

Partnering with the original inventors behind the patented multi-action technology, Life’s 2 Good asked Synecco Studio to bring the product to market by creating a compelling consumer product around a novel tooth brushing technology.

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The Product

Smart Brush delivers a more effective brushing experience. Electric toothbrush performance is compromised by the need to balance dealing with hard, well-adhered substances with the protection of soft gum tissue.

The spherical head mechanism in the resultant Smart Brush is made up of patented rotating hemispheres that allow for a very comprehensive range of cleaning motions. This range is capable of eliminating the compromises faced by traditional electric toothbrushes by providing a continuous sweep motion that dislodges and removes debris in one efficient motion.

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The Process

Conventional mechanical toothbrushes are design to oscillate. Delivering a complex multi-rotational motion in an area the size of a combinational tooth brush head was a significant engineering challenge.

Our Design for Manufacture expertise ensured that the solution was robust enough to work reliably for the required lifespan of the device while being manufactured cost-efficiency profitably in high quality materials.

Such a hard working mechanism needed equally hard working product styling. It needed to differentiate the product enough to do justice to its novelty while providing the type of clean aesthetic associated with leading oral hygiene products.