Immerse 2017-06-29T13:05:42+00:00

product design research

product design research

product design research

product design research

Immerse in the context

Establishing a solid foundation of background knowledge. Great design requires an in depth understanding of all aspects of the challenge, the context in which it occurs, the technology required and the mind set of all the stakeholders likely to impact success.

This part of our process is fully divergent, with all our tools and techniques focusing on efficiently amassing a dataset comprehensive enough to define the product’s features and predict the market’s reaction.

Great design requires an in depth understanding of all aspects of the challenge, the context in which it occurs, the technology required and the mind set of all the stakeholders likely to impact success.

This part of our process is fully divergent, with all our tools and techniques focusing on efficiently amassing a dataset comprehensive enough to define the product’s features and predict the market’s reaction.

Capabilities most associated with the Immerse phase include:

product design research

User Research

Ethnography
Desk User Research
User-Centred Design
Stakeholder Analysis

People can be unpredictable. Understanding more about their psychology is key to better predicting how they will make future decisions. Mapping the jobs they need to get done and their attitudes to those jobs is key to finding and addressing their unmet or undiscovered needs.

product design research

Market Research

Focus Groups
Survey/Interviews
Desk Research
Competitor Analysis

Markets follow their own dynamics in their own time. We track traditional and emergent competitors, what they are saying to the market and the performance of their business models, in order to find weaknesses and opportunities our clients might exploit.

product design research

Human Factors Studies

Ergonomics
Anatomical Modelling
Usability Lab
Force/Test Jigs

Physical artefacts need to be designed with a deep appreciation for the physiology, dexterity, strength, comfort and limitations of the full range of human beings who are likely to engage with them.