Explore 2017-06-29T12:56:25+00:00

industrial design

industrial design

industrial design

industrial design

Counter-intuitively the explore phase is a primarily convergent part in our process. 

The opposite of the term ‘by design’ is ‘by chance’ and our meticulous process leaves nothing to chance. Hypotheses are generated and tested to further our understanding of what connects a certain combination of features to a desired response from the customer.

We explore what attributes are required to impress certain individuals and how best to deliver them:

industrial design

Industrial Design

Ideas Generation
Design Thinking
Sketching and Visuals
Sketch Modelling
3D CAD
Materials Selection
Design Language
Product Styling

The primary purpose of Industrial Design is to deliver the desirability needed to drive market share growth. Designers obsess over the look, feel, functionality, and branding of objects in order to get a target audience to specify, buy, use and recommend them.

industrial design

Product Engineering

Design for Manufacture
Functionality Problem-Solving
Design for Compliance
Cost Optimisation
Risk Management
Work Flow Scheduling
Tooling/Production Handover

Engineering has three functions; make new products that work as intended, ensure they comply to all relevant standards, and maximise margins by ensuring objects are made in an efficient and trouble free manner.